Business coaches send a proposal or quote when a prospect asks what an engagement will cost, usually after a discovery call. Clients compare package length, number of sessions, level of access between calls, and total price against other coaches or consultants. A clear quote also helps a company decide whether to fund coaching for a team member.
When to use estimates: Use estimates to provide project quotes and get client approval before starting work. Once approved, convert your estimate to an invoice with one click to collect payment.
Create an invoice for payment collection
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Invoice_1001_Client_2026-10-14.pdf
A 3-month and a 12-month program are priced very differently, and both sides need to know when it begins and ends.
Specifies how many sessions, how long, and whether they are video, phone, or in person, so expectations match what you deliver.
Spells out whether email, chat, or voice messages are included, and your response time, to prevent unlimited unpaid access.
Lists assessments, workbooks, action plans, or progress reviews that are part of the price, and which cost extra.
Set the objectives you will work toward, and state that results depend on the client's action so you are not held to promised revenue.
Shows the full cost, when each payment is due, and any paid-in-full discount.
Covers what happens if the client pauses or ends early, and whether prepaid fees are refundable.
| Service | Priced | Typical range |
|---|---|---|
| Single one-on-one coaching session (60 min) | per session | $100-400 |
| Monthly coaching retainer (2-4 sessions plus email support) | per month | $500-3,000 |
| 3-6 month coaching program (paid in full) | flat fee | $2,500-15,000 |
| Strategy intensive (half day or full day) | flat fee | $750-3,500 |
| Group coaching or mastermind seat | per month | $150-750 |
| Team workshop or training | per day | $1,500-5,000 |
| Assessment and debrief (e.g., 360 review, DISC) | per person | $150-600 |
| Ad hoc advisory or email support outside package | per hour | $100-300 |
Typical US ranges. Rates vary by region, experience, and job size.
Present one price for a defined engagement, such as 6 months with 2 sessions a month. This focuses the client on the outcome rather than on counting hours.
A lighter option with fewer sessions, a standard option, and one with extra access or an intensive lets the client choose and often moves them to the middle option.
A founder trying to double a six-figure business and a company paying for a director's development are different buyers. Adjust your price to the scope and the budget, within a range you can defend.
Hold your price and your calendar space for 7 to 14 days. This keeps you from reserving a client slot indefinitely at an old rate.
Many coaches offer a free 20 to 45 minute call to learn the client's goals and fit. Use it to gather what you need to write a specific quote, and keep it limited so it does not become a free coaching session.
No. A proposal describes the offer and price. The agreement is the signed contract covering confidentiality, payment, cancellation, and scope. Many coaches send the agreement once the client accepts the proposal.
Not for the scope you quoted. If the client asks for more sessions, extra team members, or added deliverables, send a revised quote or a change order for the added work.
Use the Business Coach invoice template to bill the client, or convert this estimate once it's approved.
Business Coach invoice template