Creative agencies send a proposal or quote before any design work begins, usually after a discovery call or brief. Clients often compare several agencies on price, timeline, number of revisions, and what is actually included, so a clear scope matters as much as the total.
When to use estimates: Use estimates to provide project quotes and get client approval before starting work. Once approved, convert your estimate to an invoice with one click to collect payment.
Create an invoice for payment collection
Upload logo
PDF will be generated with filename:
Invoice_1001_Client_2026-10-14.pdf
A logo package, website, or campaign can mean very different things. Listing items and formats (AI, SVG, PDF, live site) prevents later disagreement.
Sets limits on the back-and-forth that most often causes overruns. State what a round is and how extra rounds are billed.
Delays often come from slow feedback. Build in review deadlines and note that the schedule shifts if they are missed.
Lists what you need from them, such as copy, photos, logins, and a single point of contact for approvals.
Clarifies whether stock, fonts, printing, hosting, and media spend are included or billed extra, and at what markup.
States what the client owns, when it transfers, and any limits such as licensed fonts or portfolio use.
Shows deposit and milestone amounts and how long the price holds, since costs and availability change.
| Service | Priced | Typical range |
|---|---|---|
| Senior designer or art director time | per hour | $100-175 |
| Project manager or account manager time | per hour | $75-125 |
| Brand identity package (logo, palette, type, basic guidelines) | flat fee | $5,000-20,000 |
| Marketing website design and build (5-10 pages) | flat fee | $6,000-25,000 |
| Social media content retainer (12-16 posts per month) | per month | $1,500-4,500 |
| Campaign strategy and creative concepting | per project | $3,000-12,000 |
| Short promo video production and editing | per video | $2,500-10,000 |
| Out-of-scope revisions beyond contracted rounds | per hour | $90-150 |
Typical US ranges. Rates vary by region, experience, and job size.
Estimate your hours by role, add a buffer of 15-20% for revisions and coordination, and check the total against what the work is worth to the client. Pure hourly math often underprices branding and strategy.
Presenting three tiers, such as a logo only, a full identity, or identity plus a website, helps clients choose a level instead of just comparing your total to a competitor's.
Separating discovery, design, and production shows where the money goes and lets a client approve in stages. It also sets up your milestone invoices.
Spell out monthly hours or deliverables, response times, and what happens to unused time. This avoids disputes about whether leftover hours roll over.
A short intro call is normally free. For detailed strategy, research, or custom concepts, many agencies charge a paid discovery phase of a few thousand dollars, which can be credited toward the full project if the client continues.
Fifteen to thirty days is common. A set expiry date protects you from price changes and from a full schedule when the client finally agrees.
Use a written change order that describes the added work, cost, and any timeline change, and get approval before you start. Bill it as a separate line on the next invoice.
Ranges work when the scope is unclear, such as a website with undecided features. Say what drives the price up or down, and convert the range to a fixed fee once the scope is defined.
Use the Creative Agency invoice template to bill the client, or convert this estimate once it's approved.
Creative Agency invoice template