Bloggers send quotes when a new client asks for a price on a single post, a content package, or an ongoing monthly arrangement. Clients usually compare your per-post price against other freelancers and against agency rates, so the quote needs to show exactly what is included.
When to use estimates: Use estimates to provide project quotes and get client approval before starting work. Once approved, convert your estimate to an invoice with one click to collect payment.
Create an invoice for payment collection
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Invoice_1001_Client_2026-10-14.pdf
Word count is the main driver of effort, so fixing it prevents a client from asking for 2,000 words on a 1,000-word price.
State whether the client supplies topics or you propose them, and how approval works, to avoid delays and rewrites.
Interviews, original data, or product testing take extra time and should be listed if included or priced separately.
Keyword research, internal links, meta descriptions, and on-page optimization vary widely, so clarify what you will and will not do.
Say whether you provide stock photos, custom graphics, or none, and who pays for image licenses.
Setting the number of edit rounds and the turnaround time limits endless changes and sets expectations on timing.
Clarify who owns the content, whether you may reuse it in a portfolio, and whether you publish it for the client or hand off a document.
| Service | Priced | Typical range |
|---|---|---|
| Standard blog post (800-1,200 words) | per post | $100-400 |
| Long-form or SEO pillar post (1,800-3,000 words) | per post | $300-900 |
| Per-word writing rate | per word | $0.08-0.30 |
| Sponsored post on your own blog | flat fee | $250-2,500 |
| Keyword research and content brief | per brief | $40-150 |
| Editing and proofreading client drafts | per hour | $35-75 |
| Monthly content package (4 posts) | per month | $600-2,400 |
| Content strategy or editorial calendar | flat fee | $300-1,500 |
Typical US ranges. Rates vary by region, experience, and job size.
A clear per-post price with a word range is easy for clients to approve and compare. Offer a lower per-post price for a package of several posts.
Present a basic option with writing only and a fuller option that adds keyword research, images, and promotion. Clients often pick the middle choice.
Add 25 to 50 percent for turnaround under a few days. Put the surcharge on the quote so it does not look like an afterthought.
Rates change as your calendar fills. A 14 to 30 day validity period lets you reprice if the client takes too long to decide.
Usually no. Share published work instead. If a client wants a custom sample, charge for it, and credit that amount toward the project if they hire you.
State the number of posts per month, word count, turnaround, and the monthly fee. Add a minimum term such as three months and explain how either side can cancel.
Quote a small paid discovery step, such as a content brief or strategy call, or give a range with assumptions listed. Revise the quote once the scope is firm.
A written quote the client accepts generally forms the basis of an agreement, but the legal effect varies. Get written acceptance, such as an email approval or signature, before you begin.
Use the Blogger invoice template to bill the client, or convert this estimate once it's approved.
Blogger invoice template