Fitness coaches usually send a quote after an initial consultation or assessment, when a prospective client wants to know the cost of reaching a goal such as weight loss, strength gain, or training for an event. Clients compare per-session rates, package sizes, what is included, and whether sessions happen at a gym, at home, or online.
When to use estimates: Use estimates to provide project quotes and get client approval before starting work. Once approved, convert your estimate to an invoice with one click to collect payment.
Create an invoice for payment collection
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Invoice_1001_Client_2026-10-14.pdf
A quote for 2 sessions a week for 12 weeks is very different from 3 sessions, and the client should see the total commitment.
Gym, home, outdoor, and virtual sessions carry different costs, and gym access or facility fees may not be included.
Programming between sessions, messaging support, nutrition guidance, and progress check-ins should be stated so clients know what they are buying.
If the client needs a gym membership, bands, or other equipment, say so and note who pays.
A start date and end date set expectations for how quickly sessions should be used.
Spelling these out in the quote prevents disagreements after the client has already paid.
Many coaches require a health questionnaire, doctor clearance for certain conditions, and a signed liability waiver before starting.
| Service | Priced | Typical range |
|---|---|---|
| One-on-one personal training (gym or studio) | per session | $50-120 |
| In-home or outdoor personal training | per session | $70-150 |
| Small-group training (2-6 people) | per person per session | $20-50 |
| Online coaching (programming and weekly check-ins) | per month | $100-300 |
| Custom program design (one-time) | flat fee | $75-250 |
| Initial fitness assessment and goal setting | flat fee | $50-125 |
| Nutrition guidance add-on | per month | $50-150 |
| Virtual live training session | per session | $40-90 |
Typical US ranges. Rates vary by region, experience, and job size.
Show a small, medium, and large package with a decreasing per-session rate. Most clients pick the middle option, and the larger one anchors the price.
A client training for a marathon or wedding date needs more structure than someone maintaining fitness. Higher-touch programs with check-ins and adjustments justify a higher rate.
Gym floor fees, insurance, certifications, travel time, and software all reduce your hourly take-home. Include them when setting rates, especially for in-home sessions.
A paid assessment or a short 4-session starter pack lets a new client try your approach without committing to a large package.
Many coaches offer a free 15 to 30 minute consultation to discuss goals, then charge for a full assessment with movement screening and baseline testing. Choose based on your market, and be consistent.
Two to four weeks is typical. Rates and schedule availability change, so a stated expiration date keeps you from honoring old prices indefinitely.
Yes. Recalculate based on your tier pricing, since a smaller package usually has a higher per-session rate. Send a revised quote so the new terms are in writing.
It is a good idea. A short agreement and liability waiver signed before the first session covers payment, cancellation, and health disclosures. Ask a local attorney or your insurer for template guidance.
Use the Fitness Coach invoice template to bill the client, or convert this estimate once it's approved.
Fitness Coach invoice template