Influencers send a quote or rate proposal when a brand or agency asks for pricing on a campaign, often alongside a media kit. Brands compare your fee against other creators on cost per deliverable, audience fit, and what rights are included.
When to use estimates: Use estimates to provide project quotes and get client approval before starting work. Once approved, convert your estimate to an invoice with one click to collect payment.
Create an invoice for payment collection
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PDF will be generated with filename:
Invoice_1001_Client_2026-10-14.pdf
State the number of Reels, TikToks, stories, or YouTube integrations, with length, so the brand knows what the fee covers.
Delays in brand approval are common, and dates keep both sides on schedule.
Setting a limit prevents unlimited rework and gives you a basis for charging extra.
Define where the content may appear, for how long, and whether it can be run as paid ads.
Blocking competitor work costs you income, so specify how long and which brands are excluded.
Clarify that you keep ownership unless transferred, and price any buyout or raw file delivery.
Lock in deposit, due dates, and how long the rate is valid in case follow-up drags on.
| Service | Priced | Typical range |
|---|---|---|
| Instagram or TikTok sponsored video (micro-influencer, 10k-50k followers) | per video | $150-1,000 |
| Instagram static post or carousel | per post | $100-750 |
| Instagram Stories set (3-5 frames) | per set | $75-500 |
| YouTube integration (60-90 second mention) | per video | $300-2,500 |
| Dedicated YouTube video | per video | $1,000-7,500 |
| Usage rights / whitelisting for paid ads | per 30-90 days | $200-2,000 |
| Exclusivity (category-specific) | per month | $250-2,500 |
| Brand event appearance or in-person content day | per day | $500-3,000 |
Typical US ranges. Rates vary by region, experience, and job size.
Present two or three options, such as one Reel, a Reel plus stories, and a full campaign with usage rights. Brands tend to pick the middle option and it keeps the conversation about scope rather than haggling over one price.
Use your average views and engagement rate from recent posts, and include screenshots of audience demographics. Brands pay more for proven results in their target market.
Brands often counter lower. Build in room so a reduced rate still covers your time, and trade fee cuts for narrower rights rather than lowering the price alone.
If the brand wants posting within a few days, add 25 to 50 percent to cover bumping other work.
Many creators share a starting rate in a media kit and send custom quotes for campaigns. Custom quotes let you account for usage rights, exclusivity, and timeline.
Fourteen to thirty days is common. Audience size and engagement change, and brand budgets shift, so an expiration date keeps you from being held to an old rate.
If the brand asks for a detailed creative concept or mockups before signing, many creators charge a small development fee or credit it toward the campaign if the deal goes ahead.
Use the Influencer invoice template to bill the client, or convert this estimate once it's approved.
Influencer invoice template