Real estate photographers send quotes when a client asks for pricing on a specific property, a new builder or brokerage account, or a large or unusual job such as a luxury home, multi-unit building, or new development. Clients usually compare package price, number of photos, turnaround time, and extras like drone, video, and floor plans. A clear written quote is also useful for agents who need approval from sellers or brokers.
When to use estimates: Use estimates to provide project quotes and get client approval before starting work. Once approved, convert your estimate to an invoice with one click to collect payment.
Create an invoice for payment collection
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Invoice_1001_Client_2026-10-14.pdf
The package price depends on size, so confirm it up front and state that the price may change if the actual size is different.
List photo count, video length, drone images, floor plan, and virtual staging so the client knows exactly what is covered.
Next-day, 24-hour, and 48-hour delivery are priced differently, and agents often need photos by a specific listing date.
Staging, cleaning, lights on, and cars removed affect the shoot. State that return trips or extra time may be billed if the home is not ready.
Exterior and twilight shots can need rescheduling. Explain whether rescheduling for weather is free and how far in advance it can be arranged.
Clarify who can use the images and for what purpose to avoid disagreements over resale or reuse.
Distance can change your cost, so state your included radius and what you charge beyond it.
| Service | Priced | Typical range |
|---|---|---|
| Standard listing photo package (up to 1,500 sq ft, 20-25 photos) | flat fee | $125-200 |
| Standard listing photo package (2,500-3,500 sq ft, 35-40 photos) | flat fee | $200-350 |
| Drone aerial photos (add-on) | flat fee | $75-200 |
| Walkthrough video or cinematic video tour | flat fee | $150-500 |
| Floor plan or 3D tour | flat fee | $75-250 |
| Twilight photo session | flat fee | $150-350 |
| Virtual staging | per image | $20-40 |
| Travel fee beyond service area | per mile or flat fee | $0.65-1.50 per mile or $25-75 |
Typical US ranges. Rates vary by region, experience, and job size.
Offer three or four packages with set photo counts and add-ons. Clients can pick one quickly, and your pricing stays consistent across agents.
Homes over about 4,000 sq ft, estates, and multi-building properties can take hours longer to shoot and edit. Base the quote on estimated shoot time plus editing time, rather than extending a standard tier.
A package that combines photos, drone, and a floor plan at a modest discount is often easier to sell than separate add-ons and keeps the order simple.
Prices and your availability change. A 14 to 30 day validity period protects you if a client returns months later.
For standard homes, a flat quote based on the package is best. For large, unusual, or unclear properties, a range or a quote based on a confirmed square footage is safer.
Not usually for a single agent shoot. Deposits are more common for large properties, commercial or builder projects, and new clients, often 25 to 50 percent of the total.
State in your quote that the final price is based on the actual property size on the shoot date. If the home is in a larger tier, adjust the price and tell the client before you start or deliver.
Define the number of revisions included in the quote and the fee for additional ones. Minor corrections like color or window adjustments are often free, while re-editing or new compositions can be billed.
Use the Real Estate Photographer invoice template to bill the client, or convert this estimate once it's approved.
Real Estate Photographer invoice template