Florists send estimates when a bride, event planner, or business asks for a price before committing, often after a consultation and often alongside quotes from two or three other florists. Clients compare total cost, the number and size of pieces, and what is included, such as delivery, setup, and rentals.
When to use estimates: Use estimates to provide project quotes and get client approval before starting work. Once approved, convert your estimate to an invoice with one click to collect payment.
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Invoice_1001_Client_2026-10-14.pdf
The date and location decide labor, travel, and whether you can take the job at all, and they tie the quote to a specific booking.
A bouquet or centerpiece can vary widely in size and stem count, so listing each piece prevents disputes about what was expected.
Clients may picture specific flowers that are out of season. State that you will match color and style but may substitute varieties.
Clients often assume these are included. Listing them, and their cost, shows what is and is not covered by the price.
Pricing depends on the final number of pieces, so set a date after which counts are locked in.
Wholesale prices and your calendar both change, so state how long the quote holds before it needs to be refreshed.
These show the payment schedule up front and make it clear the date is reserved only once the deposit is paid.
| Service | Priced | Typical range |
|---|---|---|
| Bridal bouquet | per piece | $125-300 |
| Boutonniere or corsage | per piece | $15-45 |
| Reception centerpiece | per piece | $60-200 |
| Ceremony arch or large installation | flat fee | $400-1,500 |
| Event delivery, setup, and breakdown | flat fee | $150-500 |
| Local delivery of retail orders | per delivery | $10-20 |
| Weekly corporate or restaurant arrangement | per arrangement | $50-150 |
| Sympathy standing spray or casket piece | per piece | $150-450 |
Typical US ranges. Rates vary by region, experience, and job size.
Price the recipe for each piece by stem count at current wholesale costs, then apply your markup, commonly 3 to 4 times flower cost. Add hard goods such as foam, ribbon, and containers, then labor, delivery, and rentals as separate lines.
Give a good, better, best version, such as fewer large centerpieces versus more small ones, or a full arch versus a smaller installation. Tiers help clients fit their budget without you discounting your standard pricing.
Many clients have a number in mind but do not share it. Asking about budget at the consultation lets you design toward it and avoids spending time on a proposal that is far out of range.
Wholesale costs can rise for peonies, garden roses, and holiday-week stems. Note that final pricing may adjust if stems are unusually costly, or lock the price by collecting a deposit and ordering early.
Some florists offer a short free consultation and charge a design fee, often $50 to $250, for detailed proposals or mockups, and credit it to the order if the client books. This helps filter out clients who only want ideas.
Usually 14 to 30 days. After that, your date may be taken and flower costs may change. Booking is typically confirmed only when the signed contract and deposit are received.
Yes, if the scope changes, such as more guests, added pieces, or a different venue. Say in the quote that the price applies to the listed items and that changes will be quoted in writing.
Identify the flowers in the photo and check their availability and cost for your date. Quote the closest version you can make, and note that a photo is used as inspiration and not an exact copy.
Use the Florist invoice template to bill the client, or convert this estimate once it's approved.
Florist invoice template