Dog trainers send quotes before board-and-train programs, multi-week behavior plans, and sometimes group or corporate engagements like shelter or daycare staff training. Clients usually compare per-session cost, program length, what is included, and the trainer's methods and credentials. A clear written quote helps owners understand that behavior change takes multiple sessions.
When to use estimates: Use estimates to provide project quotes and get client approval before starting work. Once approved, convert your estimate to an invoice with one click to collect payment.
Create an invoice for payment collection
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List what you are working on, such as loose-leash walking, recall, or reactivity, so the client's expectations match the plan.
Clients need to know whether the quote covers four one-hour in-home visits or a two-week stay at your facility.
State whether follow-up emails, phone support, video check-ins, and equipment are included or billed separately.
Owners often care about methods and tools. Naming them up front prevents disagreement over collars, treats, or corrections.
Daily practice, consistent rules, and vaccination records affect results. Listing them shows progress depends on both sides.
Facilities and group classes typically require up-to-date vaccines, and a vet check may be needed for behavior cases.
Packages and deposits cause the most disputes, so state how they work before the client agrees.
| Service | Priced | Typical range |
|---|---|---|
| Private training lesson (in-home or facility) | per session | $75-150 |
| Package of private lessons (4-6 sessions) | per package | $300-800 |
| Group puppy or obedience class | per 6-week series | $150-300 |
| Behavior consultation / initial evaluation | per session | $125-300 |
| Board-and-train program | per week | $1,000-2,500 |
| Day training (drop-off) | per day | $60-120 |
| Travel fee beyond service area | per mile or flat fee | $0.65-1.00 per mile or $15-50 |
| Follow-up or refresher session | per session | $50-100 |
Typical US ranges. Rates vary by region, experience, and job size.
Presenting a four-week plan at a package price shows value and sets expectations for progress, rather than inviting comparison with the cheapest hourly rate.
Give two or three options, such as a basic package, a package with video support between sessions, and a board-and-train. Clients choose based on budget and urgency.
For complex behavior cases, quote the initial evaluation first and a full plan after you meet the dog. You avoid underquoting a case you have not seen.
Schedules fill up. A quote valid for 14 to 30 days protects your calendar and prompts a decision.
For basic obedience or puppy training, a standard package quote is fine. For aggression, bite history, or severe anxiety, quote only the evaluation first, since the right plan depends on what you observe.
It is safer not to. Behavior depends on the dog, the owner's follow-through, and the environment. Promise the sessions and instruction you will provide, and avoid guarantees you cannot control.
For board-and-train programs and group classes, yes. A deposit holds the spot and shows commitment. Many trainers ask for 25 to 50 percent, due when the client accepts the quote.
Say in the quote that the plan is based on typical progress and that extra sessions are billed at a stated rate. Discuss it with the client before adding anything.
Use the Dog Trainer invoice template to bill the client, or convert this estimate once it's approved.
Dog Trainer invoice template