Amazon Seller Estimate Template (Free)

Amazon sellers send quotes for wholesale or bulk orders, prep and fulfillment projects, and service packages like account management or sourcing. Clients usually compare per-unit prices, minimum order sizes, turnaround time, and what is included in a monthly fee. A written quote should make the scope and the cost drivers clear before any inventory moves.

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When to use estimates: Use estimates to provide project quotes and get client approval before starting work. Once approved, convert your estimate to an invoice with one click to collect payment.

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Amount: $0.00
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INVOICE

#1001
$0.00
Due:

From

Your Business Name

Bill To

Client Name
Invoice Date
Due Date
Description
Qty
Rate
Amount
Description
1
$0.00
$0.00
Subtotal:$0.00
Total:$0.00

Terms & Conditions

Payment is due within 30 days of invoice date.

What to include in your Amazon Seller quote

  • Units, SKUs, and pack sizes covered

    A quote based on 1,000 units is not valid for 400, and different pack configurations change labor and shipping costs.

  • Prep tasks included and excluded

    Labeling, bagging, bundling, inspection, and relabeling each take different time. Listing them prevents arguments over extras.

  • Who pays freight, supplies, and Amazon fees

    Inbound freight, poly bags, and placement fees can exceed your own fee if not assigned clearly.

  • Turnaround time and cutoff dates

    Missed inbound windows hurt sales, so state how many business days you need after receiving inventory.

  • Scope of service work and reporting

    For account management, specify the number of listings, the frequency of reports, and what is billed separately, such as design or A+ Content.

  • Price validity period and volume tiers

    Supplier costs and freight rates move, so state how long the quote holds and what happens if quantities change.

  • Deposit, payment terms, and cancellation rules

    Sourcing and purchase orders involve cash outlay, so the client should know what is refundable if they walk away.

Amazon Seller rates to quote from

ServicePricedTypical range
FNSKU labeling and basic FBA prepper unit$0.30-0.90
Poly bagging, bundling, or kittingper unit$0.50-3.00
Listing creation or optimization (copy, keywords, image direction)per listing$75-300
Account or store managementper month$500-2,500
Amazon PPC managementpercent of ad spend (monthly minimum often $500-1,000)8-15%
Product sourcing and supplier vettingper product$500-1,500
Consulting or strategy callsper hour$75-200
Pallet storage at a prep or 3PL spaceper pallet per month$15-30

Typical US ranges. Rates vary by region, experience, and job size.

Pricing your quotes

Quote per unit with a minimum job charge

Small batches take nearly as much setup as large ones. A per-unit price with a minimum, such as $150 per shipment, keeps tiny orders from losing money.

Build in rework and inspection time

Suppliers ship mislabeled, damaged, or short cartons often enough that you should assume some rework. Add a line for exceptions or set a rate for handling them.

Offer tiered volume pricing

Showing price breaks at 500, 1,000, and 5,000 units lets buyers see the value of ordering more and helps you plan labor.

Separate your fee from pass-through costs

Present your service price and estimated freight, supplies, and ad spend as different sections. Clients can compare your fee to competitors without hidden extras.

Amazon Seller estimate FAQ

Should I give a flat quote or an estimate range for prep work?

Use a flat per-unit rate when the product and tasks are known. If the condition of the inventory is unclear, give a range and state that final billing follows the received count and actual tasks.

How long should a wholesale quote stay valid?

Often 7 to 30 days, depending on how stable your supplier prices and freight costs are. Put an expiration date on the quote.

Can I ask for a deposit on a sourcing project?

Yes. A 30-50% deposit is common because you spend time and sometimes money on samples before the client commits to a purchase order.

What happens if the client changes quantities after accepting a quote?

State that pricing is based on the quoted quantity and that changes may adjust the per-unit rate or minimum charge. Send a revised quote for any significant change.

Job done and ready to bill?

Use the Amazon Seller invoice template to bill the client, or convert this estimate once it's approved.

Amazon Seller invoice template

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