Quotes are common before a business, school, team, or event organizer places a custom merchandise order. Clients usually compare per-unit prices, minimum quantities, turnaround time, and whether design and shipping are included. A clear quote helps them judge your price against other suppliers and online vendors.
When to use estimates: Use estimates to provide project quotes and get client approval before starting work. Once approved, convert your estimate to an invoice with one click to collect payment.
Create an invoice for payment collection
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Invoice_1001_Client_2026-10-14.pdf
Different blanks have very different costs and quality, so naming the style avoids a swap that changes the price.
Direct to garment, screen print, embroidery, and sublimation cost different amounts, and each extra print location adds cost.
Showing the price at several quantities helps clients choose an order size and sets the exact quantity the quote applies to.
If the client has no print-ready art, you need to say what design time is included and what extra rounds cost.
Clients often have an event date, so state turnaround after proof approval and whether rush options exist and what they cost.
Extended sizes like 2XL and above usually cost more from the supplier, and you should say whether that is added per unit.
Blank and supplier prices change, so a 14 to 30 day expiry protects your margin.
| Service | Priced | Typical range |
|---|---|---|
| Custom printed T-shirt (blank plus print, small order) | per unit | $18-35 |
| Custom printed hoodie | per unit | $35-65 |
| Custom printed mug (11 oz) | per unit | $12-22 |
| Poster or art print (18x24) | per unit | $15-40 |
| Artwork prep and mockup creation | per hour | $40-90 |
| New design setup fee | flat fee per design | $25-100 |
| Sample product order | per sample | $20-60 |
| Store setup and product listing | per product listing | $10-30 |
Typical US ranges. Rates vary by region, experience, and job size.
Add the blank, print cost, shipping from your provider, payment processing fees, and packaging before adding margin. Many sellers target 30 to 50% gross margin on custom orders.
Show the per-unit price at 12, 24, 50, and 100 pieces. Clients often move up to the next tier, which raises your order total and spreads setup costs.
Offering a paid sample before a large order lets the client check quality and color. State whether the sample cost is credited toward the order.
List design setup and mockup fees as separate lines. Clients are more accepting of them when they can see what each charge covers.
Simple quotes are free. For custom mockups that take real design time, many sellers charge a small fee, often $25 to $75, and credit it toward the order if the client goes ahead.
Fourteen to thirty days is typical. Supplier prices and shipping rates change, so a shorter window is safer if you work with items that fluctuate in price.
State that pricing applies to the quoted quantity and re-price if the order falls into a different tier. Allow a small tolerance, such as plus or minus 10%, only if your provider permits it.
Not for the agreed scope. If the client changes the product, adds print locations, or sends new artwork, issue a revised quote. Written approval of the revision keeps the record clear.
Use the Print On Demand invoice template to bill the client, or convert this estimate once it's approved.
Print On Demand invoice template