Store owners send quotes before bulk, wholesale, corporate gifting, and custom orders, where the price depends on quantity, customization, and shipping. Buyers usually compare unit price, minimum order, production lead time, and total landed cost against other suppliers.
When to use estimates: Use estimates to provide project quotes and get client approval before starting work. Once approved, convert your estimate to an invoice with one click to collect payment.
Create an invoice for payment collection
Upload logo
PDF will be generated with filename:
Invoice_1001_Client_2026-10-14.pdf
Price tiers depend on quantity, so changes in count or mix after approval change the total.
Spell out logo, text, colors, and placement, and require written approval of a proof so errors in supplied artwork do not become your cost.
Buyers plan around events and restocks; state lead time from deposit and proof approval, not from the quote date.
Freight can be a large share of the total and varies by address, so say whether it is estimated, flat, or billed at actual cost.
State whether tax is included, excluded, or exempt with a resale certificate so the final invoice matches the quote.
Supplier costs and stock change, so limit how long the prices hold.
Sets expectations on when money is due and that custom items cannot be returned.
| Service | Priced | Typical range |
|---|---|---|
| Wholesale unit price (as a share of retail) | per unit | 45-60% of retail |
| Custom order setup (artwork, label, or engraving prep) | flat fee | $50-250 |
| Personalization such as monogram, engraving, or custom print | per item | $3-20 |
| Custom or branded packaging and gift wrapping | per item | $1-8 |
| Rush production surcharge | percent of order | 15-40% |
| Handling and packing for multi-box shipments | per order | $10-50 |
| Freight or pallet shipping (passed through at cost) | per shipment | $75-400 |
| Restocking fee on returned non-custom wholesale goods | percent of returned value | 10-20% |
Typical US ranges. Rates vary by region, experience, and job size.
Show unit prices at two or three quantity breaks, such as 25, 50, and 100. Buyers often move up a tier once they see the per-unit savings.
Include product, customization, packaging, and estimated shipping in one total so the buyer can compare it with competitors fairly, while keeping each line visible.
Artwork prep, sample production, and packing time are real costs on small custom runs. Charge a flat setup fee rather than hiding it in the unit price.
If a quote depends on materials or inventory you do not yet hold, note that prices are subject to supplier changes after the expiration date.
Fourteen to thirty days is common. Use a shorter window if your supplier prices or stock levels change often.
Many stores charge for the sample and shipping, then credit that amount toward the bulk order if it is placed within a set period. This filters out buyers who are not serious.
Only for changes in scope, such as quantity, customization, or shipping address, or if the quote has expired. Otherwise honor the quoted price, and say this in your terms.
It is a good idea. A signed or emailed written acceptance, together with proof approval, gives you documentation if the buyer later disputes quantities, designs, or price.
Use the Shopify Store invoice template to bill the client, or convert this estimate once it's approved.
Shopify Store invoice template