Executive coaches send a proposal or statement of work before a first session, usually after a chemistry call and a conversation with the sponsor. Clients often compare coaches on credentials, approach, number of sessions, and total cost, so the quote needs to be clear about what the engagement includes.
When to use estimates: Use estimates to provide project quotes and get client approval before starting work. Once approved, convert your estimate to an invoice with one click to collect payment.
Create an invoice for payment collection
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Invoice_1001_Client_2026-10-14.pdf
State the number of months, sessions per month, and session length so the client knows exactly what the fee covers.
Agree on two to four development goals with the coachee and sponsor. This reduces disputes about whether the engagement worked.
360 feedback, interviews, and style assessments take significant time. List which are included and whether they are charged separately.
Clarify whether email, text, or short calls are included, and the expected response time.
State how many progress meetings with the manager or HR are included and what you will and will not share, given confidentiality.
Define notice periods and what happens to missed sessions before the first one is missed.
Say whether sessions are virtual or in person, and how travel is billed, so the client can budget beyond fees.
| Service | Priced | Typical range |
|---|---|---|
| Individual coaching session (60 min), corporate client | per session | $250-600 |
| Individual coaching session (60 min), self-paying client | per session | $150-400 |
| Monthly coaching retainer (2-4 sessions plus email or text support between sessions) | per month | $800-3,500 |
| 6-month leadership coaching engagement | flat fee | $6,000-20,000 |
| 360 feedback assessment with interviews and debrief report | per leader | $1,000-3,500 |
| Personality or style assessment and debrief (e.g. DiSC, Hogan, MBTI) | per assessment | $150-700 |
| Team offsite or leadership workshop facilitation | per day | $3,000-8,000 |
| Sponsor or stakeholder alignment meeting | per hour | $200-450 |
Typical US ranges. Rates vary by region, experience, and job size.
A total engagement fee with a monthly payment schedule keeps the conversation on outcomes. Hourly rates invite clients to count minutes and cut sessions.
Present a standard package and a fuller one that adds a 360 assessment and sponsor reviews. Clients often choose the middle option when given a choice.
Employer-funded engagements involve more stakeholders, reporting, and administrative work. Charge higher rates for them rather than discounting to match self-pay clients.
Add a date, often 30 days, after which the price and your availability may change. Coaches have limited client capacity, and open-ended quotes hold a spot you could fill.
A short chemistry call of 20 to 30 minutes is standard, and many coaches do not charge for it. Offering a full free session is less common for executive work, and it is reasonable to begin paid work after the fit is confirmed.
Yes. Most corporate clients expect a contract or statement of work, and it is wise for individuals too. It should cover fees, confidentiality, cancellations, and termination terms.
Describe the reporting in the quote, such as a mid-point and final check-in with the sponsor, and charge for the time. Agree up front that you share themes and progress, not session content.
Add changes in writing. If the client wants more sessions, a team workshop, or additional assessments, send an updated quote or addendum with the added fee before doing the work.
Use the Executive Coach invoice template to bill the client, or convert this estimate once it's approved.
Executive Coach invoice template